Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


'Forbes' rolls out new brand campaign

Published on .

New York—Forbes has launched a new branding campaign, its first in five years, with the tagline “Change the world.” The new tagline replaces Forbes' previous motto, “The capitalist tool.” The integrated campaign was created by gyro New York and includes print and online ads. The new positioning appears in Forbes print and online properties as well as at events. Print ads, which began running this month in Newsweek and New York Magazine, feature entrepreneurs who have appeared on earlier covers of Forbes. The campaign budget was undisclosed.
Most Popular
In this article: