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BtoB

Forbes.com takes on 'Wall Street Journal' in ad campaign

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New York--Forbes.com this week launched a new ad campaign, “The Forbes.com Challenge,” that picks a fight with The Wall Street Journal.

In the campaign, which is running in print and online, Forbes.com says it will guarantee advertisers that their ad dollars on Forbes.com will outperform their Journal print ad dollars--or they’ll refund the cost of the Forbes.com campaign.

To be eligible, advertisers must run a minimum of $150,000 on Forbes.com and a similar campaign in the Journal. Ad effectiveness will be measured by independent research firm InsightExpress.

--Sean Callahan

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