Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


Forbes.com takes on 'Wall Street Journal' in ad campaign

Published on .

New York--Forbes.com this week launched a new ad campaign, “The Forbes.com Challenge,” that picks a fight with The Wall Street Journal.

In the campaign, which is running in print and online, Forbes.com says it will guarantee advertisers that their ad dollars on Forbes.com will outperform their Journal print ad dollars--or they’ll refund the cost of the Forbes.com campaign.

To be eligible, advertisers must run a minimum of $150,000 on Forbes.com and a similar campaign in the Journal. Ad effectiveness will be measured by independent research firm InsightExpress.

--Sean Callahan

Most Popular
In this article: