BtoB takes on 'Wall Street Journal' in ad campaign

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New this week launched a new ad campaign, “The Challenge,” that picks a fight with The Wall Street Journal.

In the campaign, which is running in print and online, says it will guarantee advertisers that their ad dollars on will outperform their Journal print ad dollars--or they’ll refund the cost of the campaign.

To be eligible, advertisers must run a minimum of $150,000 on and a similar campaign in the Journal. Ad effectiveness will be measured by independent research firm InsightExpress.

--Sean Callahan

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