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BtoB

Ford taps Microsoft for integration project

Published on .

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Redmond, Wash.--Ford Motor Co. said late Thursday that it will use Microsoft Corp.'s BizTalk Server 2000 to run eHub, the company's b-to-b integration project.The deal is significant because BizTalk is the focus of Microsoft's Agile campaign, a $100 million initiative to convince businesses of Microsoft's capabilities as an enterprise software company. It is the largest campaign in the Redmond, Wash.-based company's history. Ford marks a major corporate customer reference, and is expected to influence its supply base to buy the BizTalk Server 2000 products. Ford's eHub is the way the company communicates internally and is not a part of the Covisint L.L.C. industry-wide consortium for streamlining b-to-b communications. It was BizTalk's ability to transfer information from such sites as Covisint internally to Ford's employees and business applications that drew the Dearborn, Mich.-based automaker to Microsoft.
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