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BtoB

Ford works with dealers to go direct

Published on .

Dearborn, Mich.--Ford has finally figured out how to go direct--by relying on its dealer network. The Ford Dealer Council said Friday that it is forming a new enterprise, FordDirect.com, that will let consumers configure and buy cars online and have them delivered by a local dealer. It's a model that's been used by independent Web car-buying sites, much to the chagrin of the Big Three. The new enterprise will be jointly owned and supported by participating Ford dealers and Ford Motor Co.
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