×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

BtoB

Ford works with dealers to go direct

Published on .

Most Popular
Dearborn, Mich.--Ford has finally figured out how to go direct--by relying on its dealer network. The Ford Dealer Council said Friday that it is forming a new enterprise, FordDirect.com, that will let consumers configure and buy cars online and have them delivered by a local dealer. It's a model that's been used by independent Web car-buying sites, much to the chagrin of the Big Three. The new enterprise will be jointly owned and supported by participating Ford dealers and Ford Motor Co.
In this article: