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Forecast: Email on mobile devices to dominate this year

Published on .

New York—Mobile devices are on track to be the dominant platform for viewing email by the end of this year, outstripping desktop and Web mail, according to a forecast by deliverability and reputation monitoring company Return Path Inc. According to the company's report, “Email in Motion: Mobile is Leading the Email Revolution,”¬†email opens on mobile devices grew 82.4% over the past year, with Apple Inc.'s iPhone and iPad together accounting for 85.0% of all mobile email opens. For its study, Return Path used data from October 2011 to March 2012 from about 500 different clients, and examined more than 1 billion data points using its Campaign Insight tool that tracks which platforms and programs subscribers use to read email.
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