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BtoB

Forecast: Internet ad share to hit 15% next year

By Published on .

New York—Internet advertising worldwide will rise 11% in 2010, snaring 15% of all ad revenue and a global total of $64.7 billion, according to WPP media management company GroupM.

That growth is not coming in display ads, however. In 2010, display advertising is expected to garner a 34% slice of all online advertising, representing a slight but steady decline since 2006, according to GroupM’s “Interaction” study. Surging ahead is paid search advertising, which is projected to grow to 43% of all online ad spending by next year, up from 38% in 2006.

Mobile advertising in 2010 is predicted to reach 6% of the total online ad spend, or $3.3 billion, a 19% rise from this year.

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