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Forecast: Mobile ad market poised for surge

Published on .

Gothenburg, Sweden—The spread of smartphones and the expansion of mobile media will help the global mobile ad market grow more than six-fold over the next six years, from $3.4 billion in 2010 to $22 billion in 2016, according to from telecom research company Berg Insight. Representing a 37% annual growth rate, the surge will take mobile advertising from 3.8% of all worldwide ad spending to 15.2%, the company predicted. While the mobile market currently is fragmented, Berg projects consolidation in the coming years that will leave a few dominant digital ad networks spanning all devices. This week, The Wall Street Journalreported that Microsoft Corp. and Nokia Corp. have considered making a joint acquisition bid for Research in Motion, maker of the BlackBerry mobile device.
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