Gothenburg, Sweden—The spread of smartphones and the expansion of mobile media will help the global mobile ad market grow more than six-fold over the next six years, from $3.4 billion in 2010 to $22 billion in 2016, according to from telecom research company Berg Insight.
Representing a 37% annual growth rate, the surge will take mobile advertising from 3.8% of all worldwide ad spending to 15.2%, the company predicted.
While the mobile market currently is fragmented, Berg projects consolidation in the coming years that will leave a few dominant digital ad networks spanning all devices. This week, The Wall Street Journal
reported that Microsoft Corp. and Nokia Corp. have considered making a joint acquisition bid for Research in Motion, maker of the BlackBerry mobile device.