×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

BtoB

Forecast: Mobile ad market poised for surge

Published on .

Most Popular
Gothenburg, Sweden—The spread of smartphones and the expansion of mobile media will help the global mobile ad market grow more than six-fold over the next six years, from $3.4 billion in 2010 to $22 billion in 2016, according to from telecom research company Berg Insight. Representing a 37% annual growth rate, the surge will take mobile advertising from 3.8% of all worldwide ad spending to 15.2%, the company predicted. While the mobile market currently is fragmented, Berg projects consolidation in the coming years that will leave a few dominant digital ad networks spanning all devices. This week, The Wall Street Journalreported that Microsoft Corp. and Nokia Corp. have considered making a joint acquisition bid for Research in Motion, maker of the BlackBerry mobile device.
In this article: