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BtoB

Forrester acquires Jupiter

Published on .

Cambridge, Mass.—Forrester Research announced it has acquired JupiterResearch LLC and its parent company, JUPR Holdings, from MCG Capital Corp. for $23 million in cash and assumed liabilities.

Jupiter will become part of Forrester’s Marketing & Strategy Client Group.

George F. Colony, chairman-CEO of Forrester, said on the company’s second-quarter earnings call Thursday that Forrester bought Jupiter for several reasons, including the opportunity to add content and data, access to new clients for cross-selling opportunities and the cultural fit between the two companies.

“The present strategy is to retain substantially all Jupiter people,” Colony said.

The Jupiter Web site and branded products will remain in place for the rest of the year, then will be integrated into Forrester in 2009.

“Uniting JupiterResearch and Forrester brings together the two leading research brands used by marketing and strategy executives,” Colony said. “JupiterResearch enhances our existing role-based strategy and offerings to bring unprecedented value to Forrester’s marketing and strategy clients.”

—Carol Krol

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