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BtoB

Forrester acquires Strategic Oxygen

By Published on .

Cambridge, Mass.—Forrester Research announced it has acquired Strategic Oxygen from Monitor.

Financial terms of the deal were undisclosed.

Forrester said it will use Strategic Oxygen’s data-based decision tool in its Technology Product Management & Marketing Professionals service to help clients plan their marketing mix more effectively. It plans to integrate Strategic Oxygen’s employees into its organization immediately.

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