BtoB

Forrester: More than half of b-to-b marketers don’t have corporate blogs

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Cambridge, Mass.—Despite the buzz around blogging as a b-to-b channel, more than half of b-to-b marketers don’t sponsor a corporate blog or are still figuring out their strategy, according to Forrester Research, which released preliminary findings from a study that is still under way.

Forrester said Monday that it has been conducting a b-to-b marketing survey on Web 2.0 and marketing program trends for the past three weeks. The preliminary results are based on 185 responses.

The survey has found that 75% of marketers don’t yet consider blogging a key element of their marketing mix. Marketers can participate in the survey until Feb. 11 at http://deploy.ztelligence.com/start/index.jsp?PIN=139TGEY9YHJPD.

—Carol Krol

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