×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

BtoB

Forrester: More than half of b-to-b marketers don’t have corporate blogs

Published on .

Most Popular
Cambridge, Mass.—Despite the buzz around blogging as a b-to-b channel, more than half of b-to-b marketers don’t sponsor a corporate blog or are still figuring out their strategy, according to Forrester Research, which released preliminary findings from a study that is still under way.

Forrester said Monday that it has been conducting a b-to-b marketing survey on Web 2.0 and marketing program trends for the past three weeks. The preliminary results are based on 185 responses.

The survey has found that 75% of marketers don’t yet consider blogging a key element of their marketing mix. Marketers can participate in the survey until Feb. 11 at http://deploy.ztelligence.com/start/index.jsp?PIN=139TGEY9YHJPD.

—Carol Krol

In this article: