The report, “U.S. Interactive Marketing Forecast, 2009–2014,” says search marketing will lead the growth, totaling $31.5 billion by 2014, followed by display advertising, which will total $16.9 billion.
Also by 2014, spending on social media, projected to reach $3.1 billion, will top spending on e-mail marketing, projected to total $2.1 billion.
In surveying more than 200 marketers in March for the report, Forrester found that 60% plan to fund interactive marketing by shifting dollars away from traditional media.
The full report may be purchased from Forrester at http://www.forrester.com/Research/Document/Excerpt/0,7211,47730,00.html.