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Forrester: Interactive marketing spending to hit $55 billion by 2014

By Published on .

Cambridge, Mass.—U.S. interactive marketing spending will reach $55 billion by 2014, making up 21% of all marketing spending, according to a new report by Forrester Research.

The report, “U.S. Interactive Marketing Forecast, 2009–2014,” says search marketing will lead the growth, totaling $31.5 billion by 2014, followed by display advertising, which will total $16.9 billion.

Also by 2014, spending on social media, projected to reach $3.1 billion, will top spending on e-mail marketing, projected to total $2.1 billion.

In surveying more than 200 marketers in March for the report, Forrester found that 60% plan to fund interactive marketing by shifting dollars away from traditional media.

The full report may be purchased from Forrester at http://www.forrester.com/Research/Document/Excerpt/0,7211,47730,00.html.

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