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BtoB

Forrester launches campaign targeting former META Group clients

Published on .

Cambridge, Mass.—Forrester Research has launched an online marketing campaign targeting former META Group clients. META was acquired by Gartner in April. The campaign, slated to run through December, consists of banner ads on CIO.com, TechRepublic.com, InformationWeek.com, InfoWorld.com and Computerworld.com; e-mail newsletter sponsorships; and Google keyword sponsorships, that invite former META clients to "Find Forrester. Miss META no more."

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