Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


Forrester: Online b-to-b health care transactions to reach $348B by 2004

Published on .

Cambridge, Mass.--The health care industry will reach $370 billion in online transactions by 2004, according to a new report from Forrester Research. Despite hype surrounding Drugstore.com and other online pharmaceutical operations aimed at consumers, business-to-business health care transactions will account for $348 billion, about 94% of all online health care transactions, according to Forrester, as businesses move their buying and selling online to control costs and improve information flow. Forrester also predicts that new online businesses will arise to help in the procurement of everything from drugs to capital equipment. Additionally, Forrester expects that insurance companies and health maintenance organizations will turn to the Internet to improve claims efficiency, bringing $224 billion in claims onto the Internet by 2004.
Most Popular
In this article: