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BtoB

Forrester: Online retail sales to reach $329B by 2010

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Cambridge, Mass.—U.S. online retail sales will grow from $172 billion in 2005 to $329 billion in 2010, according to a new forecast from Forrester Research.

The report found that businesses are investing more in emerging technologies, such as sophisticated analytics and personalization tools, to improve the online experience for existing customers.

Also according to the report, e-commerce will represent 13% of total U.S. retail sales by 2010. Travel will continue to be the largest online retail category, growing from $63 billion in 2005 to $119 billion in 2010. General merchandise (all retail categories excluding auto, food and beverage, and travel) will top $100 billion for the first time in 2005.

—Kate Maddox

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