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BtoB

Forrester projects interactive marketing will grow 11% this year

Published on .

Cambridge, Mass.—Interactive marketing spending will reach $25.6 billion this year, up 11% over last year, according to Forrester Research.

By 2014, interactive marketing spending will grow to $55.0 billion, Forrester projects.

The projections include spending on display ads, e-mail, mobile, search and social media.

Forrester also reported that 40% of marketers expect to cut their direct-mail budgets this year; 35% will cut newspaper ad spending; and 28% will slash magazine advertising.

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