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Forrester Research plans custom publication

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Cambridge, Mass.—Tech research company Forrester Research announced it is launching Forrester magazine in February. Forrester said the magazine, which will be edited by Jimmy Guterman, former editor of The Industry Standard’s "Media Grok" newsletter, will aim "to fill the void between academic business journals and news magazines." The magazine will be divided into three sections: "Connect," a series of data-driven stories often culled from Forrester analysts; "Explore," which contains feature stories; and "Release," a "free-wheeling" section overseen by Eric Hellweg, who was on the team that launched Business 2.0. The first issue of the magazine will have a 96-page folio and be distributed to 40,000 people. The custom publication will not accept advertising.

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