×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

BtoB

Forrester sees exchanges maturing

Published on .

Most Popular
Forrester Research, Cambridge, Mass., Monday published a report predicting revenues from real-time auctions and exchanges will reach $746 billion by 2004. It also predicted such dynamic trade would increasingly take into account factors other than just price, including elements such as product quality, warranty service, credit and logistics. The new report is titled ``B2B Auctions Go Beyond Price.''
In this article: