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Forrester: Web analytics market to reach $953 million by 2014

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Cambridge, Mass.—The Web analytics market will reach $953 million by 2014, increasing at a 17% compound annual growth rate, according to a report released Wednesday by Forrester Research.

According to the report, “U.S. Web Analytics Forecast, 2008-2014,” the growth in Web analytics will be fueled by the need for marketing organizations to be more accountable and a shift to online spending.

“Market usage of Web analytics is in the awkward, adolescence stage,” Forrester Senior Analyst John Lovett said in a statement. “While the analytics market is beginning to develop, significant change is imminent, and maturity is still off in the distance.”

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