The report was based on interviews with 32 senior b-to-b marketing executives.
When asked about their top investment priorities for the year, 84% of respondents said increasing Internet marketing, 56% said penetrating vertical markets, 53% said improving multichannel customer experiences and 50% said refining customer profile data quality and accessibility. (Respondents could select more than one response.)
Other investment priorities for the year include investing in marketing technology;, recruiting and training; reaching small and midsize markets; and adopting Web 2.0 tactics.
A summary of the report is available at http://www.forrester.com/go?docid=44365.