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BtoB

‘Fortune' 500 slow to adopt blogs as communication tools

Published on .

Palo Alto, Calif.—Eighty-one companies (16%) of the 2008 Fortune 500 currently have public-facing blogs, according to a study by the Society for New Communications Research.

The study, “The Fortune 500 and Blogging: Slow and Steady,” found that Fortune 500 companies were slower to adopt blogs than companies in the Inc. 500, 39% of which had public-facing blogs.

“It appears that those companies that have made the decision to blog have utilized the tool well. There is frequent posting, ongoing discussion and the ability to follow the conversation easily through RSS or subscriptions,” Nora Ganim Barnes, co-author of the study, said in a statement.

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