FourthWall Media introduces MassiveData service

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Dulles, Va.—FourthWall Media introduced MassiveData, a service that uses data-mining technologies to provide audience analytics for television. The new service will help marketers and programmers target and deliver content to television audiences, based on data collected from set-top boxes on audience preferences and behavior. The service is aimed at advertisers, agencies, TV programmers and cable TV companies.
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