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BtoB

France launches image campaign in U.S.

Published on .

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New York—The Invest in France Agency, the economic development arm of the French government, announced the U.S. launch of an international ad campaign to address what it sees as misperceptions about the French business environment.

The campaign was developed by Ogilvy Worldwide and is aimed at corporate decision-makers and opinion leaders.

The campaign features testimonials from CEOs of international companies regarding the success of their presence in France.

Print ads are running in The Wall Street Journal, The New York Times, Newsweek, Forbes, Fortune, BusinessWeek, Harvard Business Review and Time Global Business.

The budget is estimated at $12 million.

--Kate Maddox

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