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BtoB

Fredrick Marckini, Isobar

Published on .

What: Chief global search officer
Where
: Isobar, Boston
Why
: Marckini is a recognized expert and author in the search engine marketing community. He was CEO of iProspect, which he founded, until being named chief global search officer for Aegis Group’s Isobar, which owns iProspect, in April. In this newly created position, he is leading the expansion of Isobar’s search practice by rolling out iProspect’s search tools throughout Isobar’s global network.
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