Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


FreeMarkets.com joins Visteon team

Published on .

Pittsburgh-B-to-b auction company FreeMarkets Inc. has landed a prime partnership with a key customer: It will be the exclusive e-marketplace sponsor of auto supplier giant Visteon Corp.'s CART/Indy racing team. The No. 20 Visteon/Patrick Racing car is driven by Roberto Moreno as part of the FedEx Championship Series. The sponsorship deal is part of a five-year business agreement between the two companies through which Visteon will use FreeMarket's marketplace as a platform for sourcing goods and services for its worldwide operations.
Most Popular
In this article: