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BtoB

FreeMarkets.com joins Visteon team

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Pittsburgh-B-to-b auction company FreeMarkets Inc. has landed a prime partnership with a key customer: It will be the exclusive e-marketplace sponsor of auto supplier giant Visteon Corp.'s CART/Indy racing team. The No. 20 Visteon/Patrick Racing car is driven by Roberto Moreno as part of the FedEx Championship Series. The sponsorship deal is part of a five-year business agreement between the two companies through which Visteon will use FreeMarket's marketplace as a platform for sourcing goods and services for its worldwide operations.
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