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BtoB

Fresh content, photos gain higher click-throughs

Published on .

Cambridge, Mass.—Care taken in crafting online content and ensuring pieces are updated pay off for marketers in greater engagement, according to a study by content marketing technology company HiveFire Inc. According to the company's “The Curation Habits Report 2012,” sites updated with fresh content every day generate 18% more click-throughs than sites with stale content, and sites that feature original content, not just third-party pieces, generate more page views. Also, content that contains photos generate 47% more click-throughs than those without photos, according to HiveFire. HiveFire's study was based on an analysis of more than 1 million articles curated from the company's customer base.
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