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BtoB

'FT’ launches iPad app

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London—The Financial Times Monday announced the launch of its iPad app, which provides access to FT content such as news, video, market data and investment portfolios.

FT said the app is available for free but is integrated into the newspaper’s metered model, under which registered users can access 10 free articles a month before being asked to subscribe.

The app is available from Apple’s App Store. Hublot, a watchmaker, is sponsoring free access to FT content to registered users via the app through July 31.

“It builds on the 300,000 downloads we’ve already seen for the FT App for iPhone launched last year,” Steve Pinches, lead product manager for FT.com, said of the new app.

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