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BtoB

'FT' digital subscribers surpass 250,000

Published on .

London—The Financial Times' paid digital subscribers topped 250,000 today, an increase of more than 30% over the year-earlier period, according to the company. About 100,000 of these subscribers stem from 2,000 corporate licenses. The FT also said about 790,000 users had downloaded the FT Web app as of Sept. 30, even though the brand no longer uses Apple Inc.'s App Store following a dispute over control of subscriber information. Mobile devices account for about 20% of FT.com traffic and more than 15% of new subscriptions. FT has pioneered the “metered model,” in which registered users have free access to digital content but must subscribe to view more than 10 online articles in a month. The brand's combined paid print and digital circulation is 592,390.
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