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BtoB

FT introduces campaign to promote editorial series on China

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London—The Financial Times debuted an integrated ad campaign called “China Shapes the World,” to promote an upcoming editorial series exploring the rise of China as a global superpower. The campaign, created by DDB London, includes print, online and out of home. An online version of the series will include video reports and interviews with key figures from the series. The campaign's budget was undisclosed.
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