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BtoB

FT.com launches new video platform

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London—The Financial Times Wednesday launched a new video technology platform and a dedicated video hub on FT.com. The newspaper said the platform is designed to allow great targeting for advertisers.

The new platform, developed in conjunction with Brightcove, enables viewing on a number of mobile devices, such as the iPad.

“FT.com now publishes over 180 videos a month and has seen video views top 1 million a month,” Steve Pinches, FT.com’s lead product manager, said in a statement. “In response to this demand we are investing in an enhanced video platform which, as well as providing a much improved user experience, will also allow for much deeper integration of video right across FT.com and emerging platforms,”

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