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BtoB

'FT' rolls out ad campaign in U.S.

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London—The Financial Times has rolled out a print and digital ad campaign in the U.S. The budget was not disclosed, but the newspaper said it will be a multimillion-dollar program. The campaign, from agency DDB London, includes ads placed in print and online editions of Bloomberg Businessweek, CNN Money, The Economist, Fast Company, Fortune and New Scientist throughout the summer. Campaign creative focuses on the American flag. One ad features an image thousands of red, white and blue cars forming the flag to emphasize U.S. manufacturing power. Another depicts an oil-drilling rig against rock strata, again represented by the American flag, to portray the country's energy challenges.
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