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BtoB

'FT' rolls out global ad campaign

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London—The Financial Times on Tuesday launched a global ad campaign designed to position the newspaper as the go-to source for international news and analysis.

The integrated campaign was developed by DDB London and includes TV, print and online ads. The ads feature images of recognizable buildings across the globe, with text and voice-overs that emphasize FT's role in keeping its audience informed about how events in one corner of the world affect affairs elsewhere. The budget was undisclosed.

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