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BtoB

FTC 1, Cookie Monster 0: Impact of do-not-track legislation on behavioral targeting

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In response to the Federal Trade Commission's recent recommendations that would regulate how advertisers track online behavior to better serve digital advertisers, Covario's Craig Macdonald questions the ramifications. His view: This type of regulation is "dumb," because it creates inefficiencies in the market, and ignores the fact that abusive advertisers will be punished by the market.
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