Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


FTC 1, Cookie Monster 0: Impact of do-not-track legislation on behavioral targeting

By Published on .

In response to the Federal Trade Commission's recent recommendations that would regulate how advertisers track online behavior to better serve digital advertisers, Covario's Craig Macdonald questions the ramifications. His view: This type of regulation is "dumb," because it creates inefficiencies in the market, and ignores the fact that abusive advertisers will be punished by the market.
Most Popular
In this article: