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BtoB

FTC will not block Google-DoubleClick deal

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Washington, D.C.—The Federal Trade Commission Thursday said that it will not block Google Inc.'s proposed $3.1 billion acquisition of Internet advertising server DoubleClick Inc.

The Commission wrote in its 4-1 majority opinion that "after carefully reviewing the evidence, we have concluded that Google's proposed acquisition of DoubleClick is unlikely to substantially lessen competition."

Although "interested parties" have raised concerns about the proposed acquisition's impact on consumer privacy, the commission stated that such issues are "not unique to Google and DoubleClick" and "extend to the entire online advertising marketplace."

—Matthew Schwartz

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