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BtoB

FTC commissioner slams Microsoft do not track plan

Published on .

Washington—J. Thomas Rosch, a member of the Federal Trade Commission, has criticized Microsoft's recently announced plan to make “do not track” the default setting on the new version of its Internet Explorer browser. In a letter sent to the World Wide Web Consortium Tracking Protection Group, which works to standardize privacy technology, Rosch said Microsoft's decision to set the default feature to “on” in Internet Explorer 10, “means that Microsoft, not consumers, will be exercising choice as to what signal the browser will send.” Several marketing trade groups have also criticized Microsoft's plan, including the Association of National Advertisers, the Direct Marketing Association and the Interactive Advertising Bureau.
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