FTC extends do-not-call purge compliance deadline

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Washington--The Federal Trade Commission this week agreed to give telemarketers additional time—until Jan. 1, 2005—to comply with a key purge requirement of the National Do Not Call Registry. Previously, the FTC could have required implementation this year.

At the same time, it increased the frequency requirement for the purges from quarterly to monthly.

"We are pleased that the FTC opted for a longer implementation timeline by setting Jan. 1, 2005, as the effective date," said H. Robert Wientzen, president-CEO of the Direct Marketing Association. While the DMA said it was satisfied with the FTC's decision, it noted it believed the 90-day 'scrubbing' requirement had been adequate.

--Carol Krol

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