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FTC extends comment period for proposed online behavioral advertising principles

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Washington, D.C.—The Federal Trade Commission announced it has extended the public comment period for its proposed online behavioral ad privacy principles through April 11.

The FTC released the proposed principles following its Behavioral Advertising Town Hall meeting Dec. 22, and had requested that all interested parties submit comments on the principles and related issues by Feb. 22.

“The broad consensus at our Town Hall is there needs to be far greater transparency” [in terms of tracking online behavior], said Eileen Harrington, deputy director of the FTC, who commented on the extension during a keynote address at the Direct Marketing Association’s inaugural Email Evolution Conference in San Diego. “The self regulations in place are not working. We really want to know what you think about this.”

Comments can be sent to BehavioralMarketingPrinciples@ftc.gov.

—Carol Krol

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