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BtoB

FTC hires privacy advocate to monitor ad data practices

By Published on .

Washington, D.C.—The Federal Trade Commission, continuing its focus on behavioral advertising practices and online consumer privacy, has hired Harvard researcher Christopher Soghoian as a technical consultant.

Soghoian, currently with Harvard’s Berkman Center for Internet & Society and a noted researcher and blogger on online privacy, will work with the FTC’s Bureau of Consumer Protection, Division of Privacy and Identity Protection. He has been particularly critical about the length of time major Internet service providers and companies keep and use customer data

Last month, several marketing and advertising industry associations, including the Direct Marketing Association and the American Association of Advertising Agencies, issued self-regulatory principles to govern the online practices of their members, in an attempt to stave off federal regulation of behaviorally targeted advertising.

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