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BtoB

Fuel NA to take full-motion video ads to the Net

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Fort Lee, N.J.--Fuel North America, the integrated marketing unit of Messner Vetere Berger McNamee Schmetterer/Euro RSCG, said it will use full-screen, full-motion video technology from Amicada Inc. to place TV-quality ads on the Internet for major advertisers. Fuel has an impressive list of clients, including Intel Corp., MCI WorldCom Inc., Volvo, Philips Electronics and J.P. Morgan Chase & Co.
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