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Fulcrum names VP-financial services solutions

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New York—Fulcrum, a database marketing company, announced that it has hired Michael Berry as VP-financial services solutions. Berry will be responsible for sales, sales management, business development, marketing, and solutions development focused on the financial services industry. Most recently, he was senior VP-financial services at Conclusive Marketing (formerly Synapse Technology). His CRM background also includes stints at both Accenture at Harte-Hanks.
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