Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


The future of advertising isn't advertising: Take 2

By Published on .

What will agencies look like in the future? Well, check out where they're going now, says John Bell, in his post on The Digital Influence Mapping Project. Here, he responds to assertions that agencies are reassembling around social media—he agrees with this, by the way—and extends that with his own assertion: that agencies will dramatically shift from "marketing mix-thinking" to reflect true consumer behavior around social and digital. Tomorrow, he says, it likely will be the effect social media will have on the entire enterprise.
Most Popular
In this article: