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The Future of Advertising Is One Word…

Published on .

“The Future of Advertising Is One Word…” Kate Maddox And that word is “Contextual,” according to buzz marketing expert Paul Dunay. As he writes in his blog this week, “If we learned anything from Google and their business model, it's that contextual ads work and they work really well.” Given the influence of Tivo and DVRs, he predicts the 30-second TV spot will soon be “toast,” and the only TV ads we’ll see will be product placements within shows. Read his blog to find out more. READ MORE
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