â€śThe Future of Advertising Is One Wordâ€¦â€ť
And that word is â€śContextual,â€ť according to buzz marketing expert Paul
Dunay. As he writes in his blog this week, â€śIf we learned anything from
Google and their business model, it's that contextual ads work and they
work really well.â€ť Given the influence of Tivo and DVRs, he predicts the
30-second TV spot will soon be â€śtoast,â€ť and the only TV ads weâ€™ll see
will be product placements within shows. Read his blog to find out more.