The Future of Events
, reveals that b2b marketers depend heavily on events and exhibitions. However, the survey also demonstrates an undercurrent of ambivalence about event marketing, possibly as a result of the recession. Still, most b2b marketers consider events as one of, if not the, best-performing channel. The report also contrasts face-to-face events with virtual, indicating that savvy b2b marketers are losing the wariness about virtual interactions.