Gail Moody – Byrd is a Senior Director of Marketing at SAP, specifically in their Digital, Social and Communities practice. Gail’s role at SAP is two-fold: to lead the integration of social and community strategies into the Marketing Plans for SAP’s 6 worldwide priority solutions and to innovate to derive ROI from SAP’s social programs. During her 5 years at SAP, Gail has been a member of the leadership team for SAP Community Network (SCN), SAP’s highly engaged online community for SAP professionals. The community enjoys 2 million unique visitors per month, 20 million annual unique visitors and over 30,000 contributors. Her accomplishments at SAP include successfully integrating the use of social media channels into SCN in 2009 and building best practices for B2B use of social media to engage with enterprise customers. Gail’s most recent experience prior to SAP was Director of Enterprise Marketing for Palm, Inc,. Prior to that, Gail held a number of Brand Marketing and Strategic Consulting roles with Levi Strauss &Co., McKinsey & Company and more. She earned an MBA from Harvard Business School.
Gail was a previous speaker for BtoB, at BtoB's NetMarketing Breakfast Series
in San Francisco in June, 2011.