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Gartner says enterprise marketing management space not yet mature

Published on .

Stamford, Conn.—The enterprise marketing management market is still not mature in terms of vendor offerings and user adoption, according to Gartner Inc.’s Magic Quadrant for Enterprise Marketing Management Second Quarter 2007 report. Gartner said few vendors have a vision for EMM. Its Magic Quadrant scoring table included just six companies: Alterian, Aprimo, Oracle Corp., SAP America, SAS Institute and Unica Corp. Unica, Aprimo and Oracle were the top ranked in the quadrant for their vision and ability to execute.
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