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Gartner: Nearly half of IT, telecom companies plan to boost marketing spending

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Stamford, Conn.—A survey by Gartner found that 44% of high-tech and telecommunications companies plan to increase their marketing budgets this year.

The report was based on an online survey of 206 global high-tech and telecommunications providers conducted in December.

Forty-one percent of executives surveyed said they would keep marketing budgets flat this year, while only 15% said they plan to decrease them.

Among those companies planning marketing budget increases this year, 30% expect to boost budgets between 1% and 15%, and 13% of respondents plan budget increases of between 16% and 30%.

When asked how they will allocate their marketing budgets this year, 22% of respondents said events will receive the highest portion of spending, followed by advertising (16%) and direct mail (11%).

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