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BtoB

Gary Slack, Chairman-chief experience officer, Slack and Co.

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What: Chairman-chief experience officer Where: Slack and Co., Chicago Why: Under Slack's leadership, Slack and Co. won new b-to-b accounts Ag Connect Expo, Case New Holland Construction Equipment, Clover Technologies, Elevance Renewable Sciences, General Electric Co., Jones Lang LaSalle, Scot Forge and ZS Associates. The agency created campaigns including “Bred to Shred” for Fellowes, “Find Your Perfect Fit” for Apartments.com and “A Whole New Day” for Ingredion. Slack currently serves as BMA annual conference chairman.
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