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Gary Slack, Slack Barshinger

Published on .

What: Chairman-chief experience officer

Where: Slack Barshinger, New York

Why: Slack, who leads b-to-b agency Slack Barshinger, is also 2009-10 chairman of the Business Marketing Association. Under his direction, Slack Barshinger picked up new clients including ArcelorMittal, Association of Equipment Manufacturers, Dow Corning, National Starch Food Innovation and Office Depot (Business Solutions Division). It also created such integrated campaigns as "100% Jam Proof shredders," for Fellowes; "You Need to Be Here," for PackExpo; and a communications campaign for Google AdWords.
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