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BtoB

Gateway launches new TV campaign

Published on .

Poway, Calif.--Gateway Inc. has launched a new TV campaign with the tagline "A Better Way," created by the Arnell Group, New York. The first spot in the campaign, called "Anthem," introduces Gateway's new plasma TV and digital display, as well as the Gateway 300S PC. Additional spots will roll out in the next few weeks. The goal of the campaign is to showcase how users are finding "better ways" to use Gateway's digital media products, including PCs, digital cameras, MP3 players and video equipment.
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