Gateway currently uses two agencies: Leo Burnett, Chicago, for its consumer and corporate business, and Grey, New York, for b to b. Both agencies have been invited to participate in the review, as well as an undisclosed number of other agencies.
A decision is expected at the end of August, with new work to be introduced in the fourth quarter of this year, Hallisey said. He declined to name the other agencies in the review or to disclose the size of the account. Sources estimated the account to be worth $40 million.