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BtoB

Gateway places ad account in review

Published on .

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Poway, Calif.--Gateway has placed its advertising account in review and will consolidate all its business with one agency of record, according to David Hallisey, a Gateway spokesman.

Gateway currently uses two agencies: Leo Burnett, Chicago, for its consumer and corporate business, and Grey, New York, for b to b. Both agencies have been invited to participate in the review, as well as an undisclosed number of other agencies.

A decision is expected at the end of August, with new work to be introduced in the fourth quarter of this year, Hallisey said. He declined to name the other agencies in the review or to disclose the size of the account. Sources estimated the account to be worth $40 million.

--Kate Maddox

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