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BtoB

Gator responds to lawsuit

Published on .

Redwood City, Calif.--The Gator Corp., an online advertising software company, Monday issued a second response to a lawsuit filed last week in federal court in Alexandria, Va., by 10 online publishers over competitive pop-up ads appearing on their Web sites (BtoB Daily, June 28). Gator claims specific publications, including The New York Times, have requested their ads be placed on competitors' sites. It also claims no copyright infringement, saying, "there is no copying or modification of the plaintiffs' Web sites" or other material. Gator also said it will ask the courts for a judgment that asserts its business practices are lawful, but has not indicated any intent to countersue, as it had suggested in a statement last Thursday.
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